Scrabble Dictionary

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Gimmick

ˈɡɪmɪk

Gimmick definitions
noun
gimmick gimmicks
  1. a trick or device intended to attract attention, publicity, or trade

    "it is not so much a programme to improve services as a gimmick to gain votes"

    publicity device stunt contrivance eye-catching novelty scheme trick dodge ploy stratagem
  2. a night out with friends

    "I had just come from a gimmick that lasted until the early hours of the following day"

verb
gimmick gimmicked gimmicking gimmicks
  1. alter or augment with an extra device or feature

    "it was using software that had been specially gimmicked to allow for easier surveillance"