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Undersell

ˌʌndəˈsɛl

Undersell definitions
verb
undersold undersell underselling undersells
  1. sell something at a lower price than (a competitor)

    "we can equal or undersell mail order"

    charge less than charge a lower price than undersell underbid
    • promote or value (something) insufficiently

      "she feels she was underselling herself by putting her disability high on her CV"