Scrabble Dictionary

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Watchword

ˈwɒtʃwəːd

Watchword definitions

noun

Inflections:

watchword watchwords

a word or phrase expressing a person's or group's core aim or belief

"on all educational fronts, innovation was the watchword"

Synonyms:
guiding principle slogan motto maxim axiom mantra truism catchword catchphrase catchline sound bite byword battle/rallying cry formula refrain saying
- a military password